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5 Campañas de Marketing con Juego

5 Campañas de Marketing basada en juegos. Mahou – Iker Casillas – m&m´s – Parchís – Tetris

1) Juego de Mahou para iPhone. Gracioso y sencillo. Quitas la espuma sobrante con el dedo y listo.Tumbas la copa y la llenas de cerveza, dándole presión al grifo. Cuando esté casi llena, la colocas en posición vertical, le quitas presión al grifo y añades espuma, que sobre algo. Puedes pasar a formar parte de […]

juegomariobross-persona

¿Cómo te imaginas en la vida real jugando a un juego de Mario Bross?

 Os imagináis una persona jugando, dentro del juego de Mario Bross? ¿Y si esto lo aplicamos como estrategia de marketing en empresas de catas de vinos, ocio o turismo? Ver vídeo

Juego de Magnum, coger bombones.

Juego Magnum, integración con vídeo. Coge los bombones.

Es un claro ejemplo de juego en el que se integra el vídeo con un juego. ->Juego Magnum coge bombones <-. Este tipo de aplicaciones integrando varios escenarios, la de Magnum nos ha resultado interesante por lo visual,  pueden ser ideales para políticos, cursos de catas de vinos, autoescuelas, tarot, streptess, información sobre el tiempo, […]

juegos en web, redes sociales y dispositivos moviles

El mercado del videojuego mueve más dinero …

Utiliza el juego como herramienta de fidelización. Entre otros, puede ser un elemento que genere bases de datos de potenciales clientes y aportar viralidad a tu marca.   

Idioma

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Advergaming = Juego + Publicidad

El advergaming surge ante la necesidad de buscar nuevas fórmulas para llegar al público objetivo, debido a la saturación de publicidad que sufren los medios tradicionales, las empresas y agencias de publicidad.

Una herramienta de marketing y comunicación con el objetivo de promocionar una marca, un producto, una organización o idea a partir de la elaboración o inclusión de mensajes en un videojuego.

Permitir una exposición prolongada de los usuarios a la marca publicitaria que se quiere anunciar, a diferencia de los medios tradicionales.

Algunos juegos destacados

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3 Juegos de Navidad y Papa Noel On Line.

Precios desde 600€ para los  Juegos de Navidad y Papa Noel , 400€ para las  Postales Interactivas o 200€ para las  Postales y Tarjetas de Navidad . iva no incluido. Le presentamos un boceto de como quedaría, sin costes, y si le interesa, nos hace un ingreso y le realizamos el diseño. Podemos realizar cualquier tipo de […]

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11 Postales y Tarjetas de Navidad Online.

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Tragaperras Medieval, las imágenes podrían ser de famosos.

Tragaperras Medieval online. Imaginemos poner famosos o flores, por ejemplo, pudiendo tener varios  premios y registrando bases de datos. O también podemos cambiar los créditos por descuentos en restaurantes, en ropa ….. Podemos tener una versión para web, redes sociales, ipad, iphone, o dispositivos móviles. Para jugar, sencillo, elegimos por cuanto multiplicamos cada apuesta y el número […]

Tarot Egipcio. Tu futuro sobre Salud, Dinero y Amor.

Tarot Egipcio. Tu futuro sobre Salud, Dinero y Amor.

Tarot Egipcio. Elige 3 cartas para conocer tu futuro sobre tu Salud, Dinero y Amor. Puede almacernar los datos de la persona que accede para darle la bienvenida la próxima vez que quiera conocer su futuro.   -> Jugar Tarot Egipcio <-

Juego El Gran Wyoming, recuerda el lugar y el orden en que aparece.

Wyoming.

  Wyoming. -> Jugar <- El juego se puede customizar hasta donde se quiera.

15M. El Juego. Anula a partidos y sindicatos desde la mejor posición.

15M. El Juego. Anula a partidos y sindicatos desde la mejor posición.

15M. El Juego. -> Jugar 15M <- 15M. El Juego. Desde el 15M busca la mejor posición para anular a partidos y sindicatos. Tiene varios niveles. Mueve el ratón hasta localizar la mejor posición de disparo.



The Fight Against 'Black Pete', a Holiday Blackface Tradition As families around the world enjoy their treasured and timeless holiday traditions this week, a group of activists in the Netherlands are fighting against a symbol of racism — a central character in the Dutch Christmas custom that dons Blackface each season. Every year many Dutch citizens dress in colonial style costumes, paint their lips red, wear curly afro wigs and don Blackface to become the minstrel-like character Zwarte Piet, or Black Pete, who is supposed help Sinterklaas (St. Nicholas) spread holiday cheer around the country. Sinterklaas, the celebration of the feast day of St. Nicholas is the biggest children's holiday in the Netherlands. While the holiday itself is celebrated on December 5, throughout the Sinterklaas season actors playing St. Nicholas and his Black Petes visit towns and cities around the country. pre bonded hairOften perceived as central to national Dutch folklore, Sinterklaas is so popular that retailers are said to make millions in additional revenue annually from the sales of merchandise featuring images of Black Pete. Protestors including Zwarte Piet Is Racisme project co-founder, Jerry Afriyie briefly brought the November Sinterklaas arrival parade to a halt by blocking the path of men dressed as Black Pete. Hans Mooren

Over the last few years a fierce debate has emerged in the Netherlands about the controversial character. Traditionalists say Black Pete is just part of an innocent children's holiday which also includes singing songs, exchanging poems, gifts and spending time with family. Some even say he only appears Black because he was covered in soot when he came down the chimney bearing gifts. For them, it is in no way associated with slavery or racism. However, those against the tradition quickly point out that the character comes from the 19th century children's book "Saint Nicholas and His Servant," in which the servant, Black Pete is described as a Black Moor from Spain. While Black Pete may be part of Dutch folklore,his portrayal is part of historically negative stereotypes of Black people dating back to colonialism. remy hair extensionsThese damaging representations include portraying Black people as stupid, lazy and uncivilized caricatures for entertainment, and many would argue that these representations have impacted the way Black people are viewed by some to present day. Activists say Black Pete not only perpetuates those negative stereotypes, but contributes to the discriminatory manner in which Black people in the Netherlands are treated. "There is a Ferguson in every European city and we need to acknowledge that is a reality that Black people face no matter where they find themselves." "For white people it's great, but for Black people it's one of the worst times to be in Holland because everywhere you go you are faced with this offensive Blackface, offensive caricatures reminding a lot of people of slavery," said Mitchell Esajas, co-founder of Stop Blackface which is part of the Kick Out Zwarte Piet (KOZP) coalition in the Netherlands.

KOZP's peaceful protests against Black Pete have received many messages of hate and threats of violence. Following the first protest this year at the national Sinterklaas arrival parade in the city of Meppel, Esajas says a selfie he posted on Facebook of some KOZP members received 10,000 threatening and racist reactions. Among them were threats of bodily harm and even death for, as one commenter put it, "trying to f**k up a children's party" in a country where Black people are only "guests". Esajas says it's comments like these that show just how little many Dutch actually know about the country's history of widespread colonization and its major role in the transatlantic slave trade. "We are Dutch and there are thousands of people who feel this tradition is hurting them. They are also Dutch. They grew up here. They were born here." said Jerry Afriyie, an activist and artist whose violent 2011 arrest for protesting Black Pete along with fellow artist Quinsy Gario helped bring the issue to the mainstream. "The Dutch people, they believe about themselves that they are tolerant, but then when you point this out you get this aggressive reaction and it shows there is this conflict within. It shows that there is something wrong...It shows that there is racism," Esajas added. perruques cheveux naturels"When you talk about these things people will say, 'ah there is no racism here. Racism is something of America', said Afriyie. Afriyie feels there needs to be more acknowledgement of the racism that currently exists, adding, "It's not just about Zwarte Piet. It's about discrimination on the job market, police brutality, racial profiling. The fact that if I were to jump into a Lexus now and drive, I would be stopped in ten minutes." Quinsy Gario (left) and Jerry Afriyie (right) in silent protest at a 2011 Sinterklaas parade in the city of Dordrecht. Their violent arrests during the festivities for wearing t-shirts that read ‘Black Pete is Racist’ the resistance to Black Pete to the mainstream Mimi Young

These Dutch activists say the stereotypical representations of Black people are not limited to Black Pete in the Netherlands, but are just one example of the discrimination that Black people face regularly in countries across Europe. They see their fight against this tradition as well as other forms of racial inequality is part of a global struggle against racism. In 2014 the UN General Assembly proclaimed 2015-2024 as the International Decade for People of African Descent(IDPAD), citing a need to strengthen international cooperation as it relates to the economic, social, cultural, civil and political rights by people of African descent. It has called on its member nations to design major anti-racism legislation and to ensure that citizens of African descent worldwide are included in national policies. perruques cheveuxThere are specific recommendations the UN outlined for member nations worldwide to implement, but according to Jallow Momodou, Vice Chair of the European Network Against Racism (ENAR), after an estimated 134 meetings this year with European policymakers he has yet to be told of any concrete plans. "I asked them, 'What are you going to do, is it conferences, policy changes, programs, what?' And most of them don't have an idea what they are going to do or if they are going to do something," he said. Members of the Kick Out Zwarte Piet coalition protest the controversial character at the national Sinterklaas parade held in the city of Meppel in November. David Van Dam

According to the European Network Against Racism (ENAR), people of African descent and Black Europeans are one of the largest minorities in Europe and are particularly vulnerable to racism across the European Union (EU). Both anecdotal and country-specific evidence in a 2012 fact sheet on Racism in the EU issued by ENAR showed that people of African descent "continue to face discrimination, stereotypes and prejudice in employment, housing, healthcare, education, access to goods and services, criminal justice and the media." For example, Black people in the United Kingdom are on average six times more likely to be stopped and searched by the police than other groups. In Sweden, a 2014 report on racial discrimination revealed that Afro-Swedes are the minority group most exposed to hate crimes. American activists Nyle Fort (left) and Derecka Purnell (right) with Stop Blackface co-founder Mitchell Esajas (center) during a visit to the Netherlands in October. Fort and Purnell went to The Netherlands to share their experiences of organizing and combatting anti-Black racism in the United States and encourage efforts to address racism across Europe. Nyle Fort

Police brutality is also reported to be a major issue in countries across Europe. There have been calls for police reforms in response to numerous deaths of Black people following police encounters. At Berlin's May Day parade this year, activists with Berlin's "Ferguson Is Everywhere" campaign demanded justice for Christy Schwundeck and Dominique Kouamadio, both of whom died in encounters with German police, and Oury Jalloh, who burned to death while handcuffed to a bed in a police cell in 2005. It's what Momodou says are just a few examples of Afrophobia, a relatively new term used to define specific forms of racism and structural discrimination directed towards Black people. "When we talk about racism against Black people quite often, even here in Europe people refer to the United States, but what we don't know is that Black people have almost exactly, if not the same treatment here," Momodou said. "The devaluation of Black lives is exactly the same way here in Europe today as it is in the United States." lace front wigsMomodou said the term Afrophobia is deliberate: it should not be confused with any other form of racism experienced by other groups, particularly when translated between languages. "There is a Ferguson in every European city and we need to acknowledge that is a reality that Black people face no matter where they find themselves," he added. The numerous parallels of Afrophobia between Europe and the U.S. is one reason Black Lives Matter Co-Founder, Opal Tometi believes forming partnerships is imperative. "It's extremely important to work in solidarity, no issue is only local. Neoliberalism and globalism exploits all our communities in the same ways. Our lives are intertwined - communities of the Global South, communities of color and low-income communities in the United States," she said via email. Tometi traveled to Europe earlier this year to connect with activists in Germany and the Netherlands as part of an effort to build stronger transatlantic alliances and work toward meaningful solutions. During a December 8 "Roundtable on Combatting Afrophobia" in Brussels at the European Parliament, members were urged to implement concrete plans for national strategies to address the continuing racism and racial discrimination faced by Black people in recognition of the UN's International Decade for People of African Descent. Protestors held signs saying “Zwarte Piet Should Not Be Here” and repeated, “ Zwarte Piet is Racism” as they walked behind a group of men donning blackface as Zwarte Piet. Mitchell Esajas

The controversy surrounding Black Pete in the Netherlands was also discussed in Brussels. In August a report issued by UN Committee on the Elimination of Racial Discrimination called Black Pete a vestige of slavery which is harmful to the dignity and self-esteem of of people of African descent. It urged the Dutch government to "actively promote the elimination of the racial stereotyping." In response, Prime Minister Mark Rutte said that it was not the government's job to shape folklore, but up to society to decide how the tradition evolves. However, Dutch Deputy Prime Minister Lodewijk Asscher, said the country must eventually reinvent the character in a way that respects both those offended by the figure and those who want to preserve the tradition. Members of Kick Out Zwarte Piet plan to file a lawsuit before Christmas Day against some of the people who posted violent and racist remarks online. The suit is being filed against some commenters for "inciting violence on the basis of race, instigating violence based on race and group defamation based on race." cosplay wigsStill, activists in the Netherlands as well as others from Sweden and Denmark who spoke with NBCBLK remain optimistic. They say slowly they are making change and also raising awareness about discrimination faced by Black people in Europe that many don't even know exists. Moments after snapping this selfie following a peaceful protest at this year’s national Sinterklaas arrival parade, Stop Blackface co-founder Mitchell Esajas says the Kick Out Zwarte Piet coalition was flooded with 10,000 messages of hate. Now, members plan to file lawsuits against some of those who made racist and violent comments on the grounds of inciting violence on the basis of race and instigating violence on the basis of race. Mitchell Esajas